• UA athletics Web site

If you're not aware of what #TeamKaDeem is, it means you've either not been checking your Twitter feed lately or have avoided the University of Arizona athletics department Web site.

Or you're just wondering why there's a pound sign in the front of that word, in which case you should probably click onto the next story on The Range.

#TeamKaDeem is the marketing/PR campaign Arizona has established for Ka'Deem Carey, UA football's uberstar who is once again tearing up opposing defenses with big runs and legs that never seem to stop moving, even after he's got one or four tacklers grabbing onto him.

The campaign actually is in its second incarnation, having first popped up at the end of last season, which saw Carey lead the nation in rushing yards with 1,929 as a sophomore. It was meant to serve as the launching point for a possible Heisman Trophy campaign entering Carey's junior year ... until he decided to have the offseason from hell.

First there was the alleged domestic violence incident with the mother of his then-unborn son, which led to an arrest and criminal charges before the Tucson city prosecutor dropped the case over the summer. Then there were some traffic citations, including driving without proper registration, followed by the staple of all rising athletic stars — the "do you know who I am?" moment when Carey was kicked out of McKale Center during a UA basketball game for sitting where he didn't belong and getting smart with an arena official.

All of that resulted in Carey sitting out Arizona's opener against Northern Arizona, then not playing until the second quarter of the game at UNLV. But since then — literally, from the very moment he hit the field; as his first carry went for an untouched 58-yard touchdown — it's like he'd never missed any time.

Carey's recent exploits including going off for 236 yards against Utah, then rushing for 119 yards and four touchdowns in the win at Colorado. He's again No. 1 in the nation with at 153.3 yards per game, so now it's time to pimp the heck out of him, I guess.

#TeamKaDeem also is being used to track Carey's progress toward the top of Arizona's record books. He's now 550 yards shy of passing Trung Canidate for the Wildcats' all-time leading rusher, while he's five rushing TDs and and six total scores from passing Art Luppino for both of those school career marks.