Think back to 2008. The stock market has just crashed and things you used to be able affordable, luxuries no longer an option. Well, this misfortune became reality to one man in particular. While this exact mishap happened to many back in 2008, it is what this man did in the face of adversity that is the real story.
“I was a contractor, I owned my own business for eight years. It went under with the housing market crash, but I made a lot of money during that time,” said Matt Montgomery, founder and co-owner of Three Wells Distilling Company. "I got really used to high dollar tequilas, but suddenly I couldn't afford them, so I thought ‘How hard could it be?’”
Three Wells Distilling Company was incorporated in 2013 by two men that still run the company to this day, Matt Montgomery and Chris Dudding.
“We really never expected to do anything like this,” said Montgomery.
Three Wells started off as a dream and since has grown tremendously. With a total of four spirits under their belt (Agave Silver, Sonora Copper, Sonora Silver tequilas, and Mt. Lemmon Gin), they are continuing to expand and innovate, while still maintaining the principle that all ingredients are completely Arizona born and never sourced.Not only are they innovating when it comes to their spirits, Three Wells has another trick up their sleeve.
“What we have learned being in the craft distilling industry, is that it is not so much that you open a craft distillery and people just come in and buy your booze, to get the point of where you are making enough money, we had to do something,” said Montgomery.
After much research and development, Three Wells have decided to open up a Cocktail Room.
Inspired by what other craft breweries were doing in the area, Montgomery and Dudding decided on the next step for their business.
“The unique experience of drinking beer crafted right there, while looking at the inner workings of a craft brewery is so cool and Chris and I realized that we have the opportunity to provide folks with a similar experience at our distillery,” said Montgomery.