When a lot of airlines are fighting for their lives, going bankrupt, canceling flights or charging to use the bathroom in flight — here’s a new kind of airline…
Derrie-Air charges passengers by weight. The more you weigh, the more you pay.
Their tag line is, “pack less, weigh less, pay less.”
This article appears in Jun 5-11, 2008.
That’s funny.
Found at thebottom of thier page: The Derrie-Air campaign is a fictitious advertising campaign created by Philadelphia Media Holdings to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens. All names, identities, characters, persons, whether living or dead, companies, situations, offers, products, services, and other information appearing in this campaign and the associated website are fictitious. Any resemblance to real or fictitious names, identities, characters, persons, whether living or dead, companies, situations, offers, products, services, or other information, is purely coincidental and unintentional. In other words, smile, we’re pulling your leg.
Don,
I knew that which is why I posted the message in the first place. It’s an online media company trying to stand out in a crowded field. Obviously they succeeded.