Clearly, the general strategy for any retailer is to give potential shoppers some sort of positive feeling about their establishment, whether that’s the feeling of getting a bargain, that making a purchases conveys some sort of cool factor, or general convenience. However, that-store-that-reminds-me-of-Mervyn’s Kohl’s seems to be going a different route: running an ad using an incredibly annoying song that everyone hates at this point and showing somewhat despicable behavior by an actress pretending to be one of their customers. Interesting concept, Kohl’s, completely ignoring everything anyone ever learned about marketing.
This article appears in Nov 17-23, 2011.
On the plus side, Rebecca Black is probably making some considerable money off this, which is exactly what rich teenagers need on top of internet fame and appearances in Katy Perry videos.
Dan Gibson is really a teenage girl…hmm, it explains so much.
That’s a strange bit of conjecture, linda2579.
Good ads or bad, don’t buy nothing on Black Friday.
I liked it. It reminded me of dry cynical British humor. Then again, you should shop locally instead of there.