- Zachary Vito
- The product.
This Valentine’s Day, you can not only tell your special someone how much you “heart” them, but how much you “tart” them. (Please excuse my attempt at punnery.)
On Monday evening, Pinkberry held a two-hour “soft” opening for its new location at the University of Arizona’s Student Union Memorial Center. Guests waiting in line got free fro-yo, prizes, and Martinelli’s sparkling apple cider. The company’s president, Ron Groves, stopped by to make sure everything ran smoothly.
Pinkberry is officially open for business today, Feb. 14, although the freebies are probably gone for good.
More photos below the cut.
- Zachary Vito
- A UA student spins for a prize at Pinkberry’s soft opening at the UA campus on Feb. 13th, 2012
- Zachary Vito
- UA student and new Pinkberry employee, David Lee Biggs, hands out a promotional Pinkberry coupon at Monday’s soft opening.
- Zachary Vito
- A view of the temporary outside location where guests could order a free bowl of Pinkberry at Monday’s soft opening event.
- Zachary Vito
- An Arch of green and pink balloons boasted Pinkberry’s signature colors at Monday’s soft opening at the UA.
- Zachary Vito
- Pink-lit tree and balloons decorated Monday’s soft opening of the new Pinkberry at the UA’s Student Union Memorial Center.
This article appears in Feb 9-15, 2012.
Swirly goodness abounds!
will never go there