
While there are new beers, wine, liquors, etc. introduced every day, whenever one specific alcoholic drink gets mentioned over and over, you can probably bet it’s going to be banned, whether its actually a danger to society or not.
This time, the drink is Four Loko, a 12 percent alcohol/caffeine boosted energy drink that comes in a 24-ounce can and tastes somewhat like crushed-up Flintstones vitamins and antifreeze. While there are certainly an infinite number of ways for college kids to get drunk, this seems to be the one of the moment, and because of that and our film-everything youth culture, there are tons of YouTube videos of people passed out from drinking the stuff. Oh, and some media sources have seemingly piled on by including Four Loko in reports of run-of-the-mill DUI-related accidents, like this report in the Star (originally from The Arizona Republic):
Mesa police say an “extremely intoxicated” teenager smashed her SUV into a tree Sunday morning after reportedly playing “beer pong” with the caffeinated alcoholic beverage Four Loko.
[…]
Police say Cummins failed to stop her SUV at an intersection, jumped a curb, hit a tree in a residential front yard and finally came to rest against a house.
[…]
Four Loko contains 12 percent alcohol – 24 proof – and is sold in 23.5-once cans and is banned in some states.
Was the beverage the problem for Ms. Cummins? Not really; it could have just have easily been a Canadian Club whiskey and lemon eegee’s bender that led her to drive irresponsibility, but that wouldn’t play into an existing weak story arc. And that arc seems to be working, as Sen. Charles Schumer, who clearly should have better things to do, is moving to ban the drink and other caffeine/booze combos nationwide, a move that five states have already made.
Wouldn’t it be easier just to let the fad run its course? In a few months, no one will likely care about Four Loko anymore, because they’ll realize it has a terrible taste, and there are far easier ways to get drunk.
Until then, tonight I’m going to get a Four Loko at the local Quik Mart and toast to freedom. I’ll probably pour most of the can out, but the symbolic gesture will have been made.
Photo by JamesKM03, Flickr
This article appears in Nov 11-17, 2010.



Hey – maybe we need prohibition again since all the R’s in Phoenix will soon make everyone carry guns! Could be a scary combination.
For sure, it should be legal. Americans should be free to spend their money on whatever they want to buy, including Medical Marijuana!
Ritzcracker, all those “R’s” in Phoenix will help save our country from where the left wing wack-jobs were taking her! We need less Government intrusion in our lives, less taxes, and more freedom. If more people carried guns then more bad guys would be taken down by some honest gun-toting American. If you don’t like America, feel free to move to Venezuela or Iran lady.
Do they mean to ban Irish coffee, how about rum and coke.
Charles Schumer has spent years demagoging against gunowners and general aviation. Whatever it takes to make his fearful constituents grateful to him for saving them from themselves.
@Twowheeler, pull your head out of the dark place where it currently resides. The most intrusive federal policies have been put in place on the GOP’s watch, mostly in a knee-jerk flailing response to 9/11 by Bush/Cheney Inc. and that freedom-defending bunch of patriots who ran Congress and passed gems like FISA, USA PATRIOT, and authorized the DHS and TSA. Were you out in the streets with your sidearm protesting all of that?
Didn’t think so. Shut your partisan dishonesty on down, pardner. For the record, true liberals were against all of that stuff and still are.