Welcome to one of the least read parts of the Tucson Weekly, the editor’s note!

We recently did a reader survey for the company that sells national advertising for us (you might have seen the giant full-page ads in the paper) and while I might disagree with the results due to the methodology (the survey was crazy long and even with some solid prizes, a lot of people just won’t do surveys anyhow, which means you’re really just surveying people who don’t mind surveys), it’s hard to create much of an excuse for the fact that only 39 percent of those who answered said they read the Editor’s Note.

And that’s okay. I’m not going to take this as some sort of sign that I’m a bad writer or an uninteresting person—I write the opposite in my journal over and over each night as positive Oprah-inspired affirmation—because that’s not why people don’t read my lovingly-crafted-not-at-all-written-at-the-last-minute editor’s note in this space each week.

Sixty-one percent of our readers skip over this space (or forget that they did read it) because it’s generally meaningless. I don’t write anything super profound in here most weeks. If I have something to say, I usually just blog it (daily.tucsonweekly.com!). Most weeks, I just try to introduce the well-researched, well-thought-out content that appears in the following pages. That’s where the good stuff is. And, heck, sometimes I write some of that stuff too and it’s generally more interesting than this note.

If you’re part of the 39 percent (and I guess you are), thanks for this brief bit of your time. I appreciate the attention, however undeserved.

Dan Gibson can be heard on the John C. Scott Show most Thursday afternoons on 1210 AM; Fook Music Mornings on 102.1 FM KFMA most Fridays around 8 a.m.; on the Bill Buckmaster Show on May 2 at noon on 1030 AM KVOI; and on the Desimone Daily Double on Thursday, May 1 at 8 a.m. also on KVOI.

This article appears in Apr 17-23, 2014.

The editor of the Tucson Weekly. I have no idea how I got here.

7 replies on “Editor’s Note”

  1. I read this every week. And BTW, the link on the drop down takes you to last week’s offering.

  3. Danny Gibsons, Editor of Editors… I always read your self promotion!

    Thanks.

  4. Dan,

    I, too, read your weekly comments. I also try to catch up with you vs Chris D on the Daily Double show. It is interesting to hear how you feel about local topics as well as where you like to eat.

    Now, if somehow Danehy would be reinstated vs Franzi on Saturday afternoon radio….
    THAT would return to being interesting.

  6. I read this every week. It doesn’t always feel as if you’re asking for replies/responses. If you’d like to get responses you should say things that make people angry…seems to work for Danehy.

  7. The only time the editor’s column attracts attention is when he/she writes something really silly –such as the column in which former TW editor Jimmy Boegle complained that it was terrible that KMSB sold its local news ops to KVOA, claiming that it meant fewer news jobs. That was really dumb, considering that Fox 11 at the time presented mostly Phoenix-based news with Phoenix-based personnel! The takeover by KVOA has very obviously provided more opportunities for Tucson journalists.

    If you insist on retaining an editor’s column, the best thing you can hope for is that most people skip over it.

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