Here’s one more reason ASU stands for Arizona’s Second University: It leaves out words on its promotional billboards.
From KOLD:
The billboards are part of a campaign proclaiming that Arizona State University is one of the world’s top schools.
The only problem is that they left out a key part of the message. The sign reads “One of top 100 universities in the world.” It is missing the word “the.”
A university spokesperson said it was intentional and that the shorter advertising message was meant to grab a driver’s attention.
However, when asked why some of the billboards were changed, she said the sign was the wrong color.
The school’s online version of the logo includes the word “the”.
Maybe this paves the way for the Derek Zoolander ASU Center for Kids Who Can’t Read Good and Wanna Learn to Do Other Stuff Good Too.
This article appears in Mar 11-17, 2010.
“Deliberate”. Riiiiight.
I suppose the entirely generic sans-serif typeface, along with the utterly dull center justification, and the pretentious use of all-lowercase were also deliberate choices?
Possibly so. But it’s hard, it really is, to produce something so completely clueless. You really have to be good to make something that bad — or you have to be a brain donor.
If I had a student in a design class that generated something that blase, I’d return it with a note to the effect that I’m sure I’d like to see the final result once it’s completed — but first drafts are of no interest to me.
Putting aside the grammar errors and that the source of the claim is not cited on the billboard, why is the announcement on a billboard? Why is the announcement on a billboard in Maricopaland? Why advertise it at all: one would think the place would sell itself handily simply by being “top 100” on a planet having *billions* of universities and high school students and parental units more e-connected than ever.
Time for an investigation, Arizona Board of Regents?