Animated GIFs, already a wacky, low-tech way to capture a moment, are starting to be used in more interesting ways. Jamie Beck and Kevin Burg, who have done interesting things with the format already, were hired by hipster extreme brewers Dogfish Head to create moving images of the brewing process of Tweason’ale, a honey and strawberry gluten-free creation that sounds wildly disgusting. The images are cool, though.
This article appears in Jul 7-13, 2011.
