Media Mix HALLMARK OF PROGRESS: Send a heart-felt greeting and simultaneously thumb your nose at the greeting card industry (sort of) with free, instantaneous electronic greetings. There are a variety of sites to peruse, all of them full of animated bells and audio whistles, if your computer can keep pace. Well-wishers will find all their canned and self-coined needs for the impending Valentine's Day at www.bluemountain.com. (A recent Chinese New Year e-greeting from this site boasted roaring tigers and exploding fireworks.)

Another notable greeting hailed from http://dog-o-gram, a site the truly pet-obsessed won't want to miss. Send a sloppy canine kiss personalized for your favorite two- or four-legged Valentine. To retrieve this puppy, the recipient will be sent, via email, a personalized "dog tag" and "bone number." This well-heeled site also includes tips on dog training, a "doggy psych clinic," a dog-of-the-month ballot box, and lots and lots of pictures. Forget Tamagachi: These virtual pets come in all shapes and sizes, color and black-and-white, and you can get a new one every day, for free.

CHARLES IN CHARGE: Local poet and small press owner Charles Alexander is probably always busy. But this week in particular, he's quite the man about town.

You can catch up with him at 7 p.m. Tuesday, February 17, when he joins fellow poet Tom Raworth for a reading at Etherton Gallery, 135 S. Sixth Ave. Alexander will read from recent works, sure to include his two recently published chapbooks, Pushing Water and Four Ninety Eight to Seven. See "Lyrical Lot" in the City Week calendar for more information on this event, or call POG at 798-3292.

On Wednesday, February 18, Alexander shifts gears to join Madden Publishing editor John Hudak for a free "artbreak" gallery talk about Five Decades in Print: Ed Colker, a literary retrospective on exhibit through March 15 in the UA Museum of Art. Join them at 12:15 p.m. in the museum, southwest of the pedestrian underpass on Speedway, east of Park Avenue. Call 621-7567 for more information.

DOES A RIVER RUN THROUGH IT? Ask Karen Novak, senior landscape architect for Pima County Flood Control. She'll discuss recreation, alternative modes, public art, environmental mitigation and the urban wildlife of the unique oases hidden in our midst in Pima County River Parks, a free lecture at 7:30 p.m. Thursday, February 12, in the UA College of Architecture auditorium, south end of the pedestrian underpass on Speedway, east of Park Avenue. For more information, call 621-6751.

TAXING QUESTION: Would you consider it a bargain to spend $1.12 a year for all your local and national news, free advice on how to fix your car, tickets to a number of weekly variety shows, and an opportunity to win prizes for showing the world your arcane store of knowledge, to boot? We haven't even mentioned the amazing documentaries you get to see on television, or the children's programming, and topical news programs.

Fact is, if someone tried to sell you such a deal, you wouldn't believe it. But maybe you'll balk at someone taking it away: Once again, the Public Broadcasting System (PBS) and National Public Radio (NPR) face major cutbacks in their funding, as some government officials in their finite wisdom claim these small expenditures are "unworthwhile."

An email petition states that "taxes from the general public for PBS equal $1.12 per person per year, and the National Endowment for the Arts equals 64-cents a year, total."

It also cites a January 1995 CNN/USA Today/Gallup poll indicating that 76-percent of Americans (polled) wish to keep funding for PBS, third only to national defense and law enforcement as the most valuable federally funded programs.

To add your name to the list, send email with the subject header "NEA and NPR list add" to wein2688@blue.univnorthco.edu, or kubi7975@blue.univnorthco.edu. As the popular PBS slogan goes, "If we don't do it, who will?" TW


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