Fans of the goth metal band Type O Negative were skeptical when they heard Whole Organix was releasing a CBD product named after the long-separated act.
Type O disbanded when frontman Peter Steele died from heart failure in 2010. They have re-released a few albums over the years, including their final collection, “Dead Again,” last fall.
“A lot of people kind of thought it was a joke, or ‘is this real’ type of thing,” said collaborator Joe Fazzio, an industry veteran and co-founder of the band Superjoint Ritual, who was also an acquaintance of the “Drab Four.”
The limited edition Whole Organix Type O Negative Blackberry No. 1 CBD oil ($75) comes in a sleek black cannister emblazoned with the band’s iconic green circular logo. The tincture is blood red and blackberry flavored.
It’s the first in a planned line of CBD products from Whole Organix.
“I am a true believer that it helps folks in many different fashions. If it’s sleep, if it’s anxiety... it can work a bunch of different ways. I’ve had success with it,” Fazzio said.
The 3,000-milligram container of full spectrum oil can be used to relieve stress or be kept as a collectible.
Fazzio said he thought of honoring Type O Negative after running into the collective’s drummer Johnny Kelly. He was doing a drum key for the brand with Fazzio’s old drum key company.
“Johnny and I always ran into each other and Johnny was pretty much the most active member of the band, I would always run into him on the road,” he said.
“So, I reached out to him, I did a Type O Negative drum key. And then I had talked to him and their management about doing a CBD line, doing a couple different items with them. So, we did it and it was well received.”
With thousands sold already a flood of comments on social media, the reception may bring more Type O products, Fazzio said. Regardless, Whole Organix does plan to venture with other artists following the success of the tincture.
“We tried to keep this on brand. we thought CBD and Type O would be cool.” Fazzio said. “It is real.”
Whole Organix
Type O Negative
Blackberry No. 1 CBD oil
$75
