Rated PG-13 · 90 minutes · 2011

The Greatest Movie Ever Sold is a great concept for a documentary. In this film about product placement, it is not the product placement that undoes Morgan Spurlock’s concept; it’s Spurlock himself who flattens the film’s upward curve. By interjecting himself too much into this rather thorough and insightful investigation of movies as two-hour billboards, the director of Super Size Me blocks our view—and maybe his own—of the message he’s trying to send. In trying to magnify the problem of product placement, Spurlock instead focuses on the problem of financing his own movie through product placement. It’s funny and smart, but has no true payoff—so it’s hard to gauge whether The Greatest Movie Ever Sold sold out too much or not enough.
Official Site: www.sonyclassics.com/pomwonderfulpresentsthegreatestmovieeversold
Director: Morgan Spurlock
Producer: Keith Calder, Jeremy Chilnick, Morgan Spurlock and Abbie Hurewitz


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What others are saying (8)

Boise Weekly This Movie Thinks It's The Greatest Movie Ever Sold POM Wonderful Presents this documentary on product placement. by Lizzy Duffy 08/24/2011
Charleston City Paper The Greatest Movie Ever Sold isn't that great Unfortunately, The Greatest Movie Ever Sold turns out to be the perfect advertisement for the corporations involved because it sells that ad-man buzz word “authenticity” and association with ironic in-jokes that such products crave. by Felicia Feaster 05/24/2011
Colorado Springs Independent Opening this week The Hangover Part II, Kung Fu Panda 2 05/26/2011
5 more reviews...
Boise Weekly The Projector: Movies opening Friday, May 27 The wolfpack gets drunk (and hungover) in Thailand; Morgan Spurlock takes on product placement; Po (Jack Black) fights with the Furious Five to save China; and a young boy and his friend deal with the effects of bullying. 05/27/2011
Colorado Springs Independent What was the question?: POM Wonderful Presents: The Greatest Movie Ever Sold Perhaps the most pointless, indulgent, incurious documentary ever made. by Justin Strout 05/26/2011
Boise Weekly The Projector: Movies opening Friday, May 20 A country musician tries to make amends (all-star cast includes Kris Kristofferson, Dwight Yoakam, Val Kilmer, W. Earl Brown, Hillary Duff and the music of T Bone Burnett); Captain Jack Sparrow is back on the high seas; Morgan Spurlock takes on advertising; a screening of the animated adult film Heavy Metal and more. It's all at the movies. 05/20/2011
East Bay Express Pom Wonderful Presents: The Greatest Movie Ever Sold Movies are really commercials in disguise, says Morgan Spurlock. by Kelly Vance 04/20/2011

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