Media Watch


KCUB AM 1290's local sports-talk show, In the House, expanded from two to three hours on July 5, but host Glenn Parker is not part of the first hour.

Kevin Woodman and Rob Lantz, who will participate in all three hours, co-host the program, which now airs from 3 to 6 p.m., weekdays.

"We like to cover a lot of national stories on In the House, and it feels like sometimes the local stuff gets brushed aside," said Lantz, who is also KCUB's program director. "I think this will open it up so that we can have more of an open conversation and delve into more of the local stuff."

Parker's version of the show, a hodgepodge of issues and items generally focusing on topics with a national flavor, remains in place.

"It will still be In the House. We're not rebranding it at all," Lantz said. "Kevin and I will do the first hour from 3 to 4, and Glenn will pop in and join us, and it will be business as usual. We're going to keep it the same format. Kevin and I may have different ideas, though. We'll see where it goes."

The move benefits 1290 on a couple of fronts. The additional hour, with its emphasis on local issues, will allow Woodman and Lantz to address an audience that may not have had the opportunity to talk about, say, last night's UA basketball game on the station's post-game show, hosted by Brad Allis, Lantz and me. Furthermore, it acts as a countermeasure against sports-talk competitor KFFN AM 1490, which recently started simulcasting on FM 104.9. Jody Oehler hosts a local show on KFFN from 4 to 6 p.m., weekdays.

"That may have something to do with it, but we also looked at our numbers, and In the House is our second- and third-highest-rated hours," said Lantz.


By now, we all understand that diaries act as the lifeblood of the television industry. The numbers accumulated in these archaic guides are what advertisers use to decide what station gets how much money. Larger markets utilize a more updated system that can compile numbers overnight, while diary markets, like Tucson, generally wait about a month to get the tabulations.

For all that work and all that waiting, estimates peg the number of diaries in Tucson actually turned in at about 720—out of 4,500 distributed, in a market with close to a half-million households using TVs.

And the results of that miniscule sample: For the second Nielsen ratings period in a row, KOLD Channel 13 placed atop every local news sample in the 25-to-54 demographic. When categorized by total households, however, KVOA Channel 4 got better numbers at 6 a.m., noon, 5 p.m. and 6 p.m.