Ingenuity is tough to find in the third film of a series. Recently, though, Toy Story and the Jason Bourne franchise hit pay dirt in their third chapters, and now Madagascar 3: Europe’s Most Wanted marks a step up. The principals return (Ben Stiller and Chris Rock have a lot more to do than Jada Pinkett Smith and David Schwimmer this time around), and newcomers Martin Short, Jessica Chastain and Bryan Cranston contribute quite a lot. The stars, though, are Frances McDormand as a French animal- control agent, the dizzying visual landscape, and the sublimely strange touches in the screenplay that change the familiar surroundings.