Kumaré is the story of Vikram Gandhi, a filmmaker and skeptic of gurus. While making another documentary, he came up with the idea to create a new identity, Sri Kumaré, a guru from a made-up Indian region, in order to see how many followers he could amass. After renting a home in Arizona, he and his “teachings” almost immediately became a local sensation. However, Gandhi then began to have doubts about his lies, and he learned more about himself and his religious ideas in the process. This film received the Audience Award for Best Documentary Feature at SXSW, and with good reason. It is a fearless, thought-provoking social experiment. It removes the mask from a handful of people who become “gurus” for ulterior motives, yet it also sheds a positive, understanding light on those who are just looking for something in which to believe.