This is a past event.

How Ben & Jerry's Changed Business 

When: Sat., March 14, 4-5 p.m. 2015
Price: free
tucsonfestivalofbooks.org/?action=display_event&id=1233
How did two oddballs from Vermont inspire a new generation of socially conscious entrepreneurs? Hear the story from award-winning journalist Brad Edmondson, author of "Ice Cream Social: The Struggle for the Soul to Ben & Jerry's" and a featured speaker at the Tucson Book Fair.

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