Founded by Christine Apple in 2015, Grön has become known for its delectable THC edibles packed with unique flavors.
As the company celebrates the launch of its premium Rosin Pearls and Rosin MEGAs products, Chief Marketing Officer Michael Thale said the launch is the culmination of Grön’s first decade of operation.
“This is something that really is a celebration of our 10 years in business,” Thale said. “This is just the culmination of years and years of innovation and working with different members of the industry and community, particularly the hashmaker community.”
The Rosin Pearls and Rosin MEGAs are made with 100% solventless hash rosin.
The Pearls are available in Orange Yuzu (sativa), Electric Honeydew (hybrid) and Dragon Punch (indica). Each package contains 100 mg of THC, with each Pearl containing 10 mg.
With the Pearls, Thale said Grön wanted to make something for cannabis connoisseurs. He said the company worked with a hashmaker in Missouri to find flavor profiles that would emphasize the Pearls’ cannabis taste. Grön begins with high-quality, fresh frozen cannabis. The cannabis then goes through ice water extraction and pure solventless pressing methods, producing the rosin.
Thale said the Pearls provide a unique flavor profile compared to Grön’s past products.
“We leaned into the cannabis extract and really tried to find flavors like honeydew and/or yuzu citrus and orange and things of that nature to really accentuate the cannabis flavors,” Thale said. “So you’re getting this really amazing bouquet of both this mouth feel experience and flavor experience that really is something special in our minds because, historically, we tried to not taste the weed. Now we’re actually trying to taste it a little.”
To cater to people who are looking for something stronger, the Rosin MEGAs contain more THC than the Pearls while still delivering bold flavors. Available in Baja Blaze (sativa), Peach Mango (hybrid) and Cherry Cola (indica), each package contains a single 100 mg THC edible or two 50 mg edibles, depending on the state. The MEGAs come in at a lower price point than the Pearls. Thale said Grön wanted to make an affordable option available.
“We really designed the MEGA, first and foremost, to be a more price-point sensitive, cost-effective, value-driven product, where people can get the same Pearls experience but at a lower price point,” Thale said.
The flavors of the MEGAs are based on iconic soda flavors. Thale said Grön wanted to experiment with its MEGAs line.
“As far as the flavors, we wanted to not necessarily be very much focused on the tropical fruit,” he said. “Even though we do have a peach mango flavor, we really wanted to have something fun and playful that was a little different and stood out because this is kind of our first foray into the beverage-inspired gummies.”
While Grön is ultimately a business focused on being successful, having fun is a core tenet among its employees. Thale said he likes to remind his team to enjoy their work.
“I remind my team every single day that we get to do stuff that is totally unpaved, is uncharted and we have to have fun, or else what are we doing here?” Thale said. “We have a unique position in the world to be a leader in this industry.”
Through 10 years of business, Grön has turned into one of the top edible brands in the cannabis industry. Although the rosin-based product line is seen as a milestone by people at Grön, the brand is not done innovating. Thale said the launch only motivated Grön more.
“I definitely think this is a milestone,” Thale said. “It is that 10 years of innovation and feeling like we have the confidence to do something a little different. We’re not just stuck in our ways. We want to keep pushing the envelope for innovation and flavor and giving people new ways to experience products.”
Thale acknowledged that other rosin gummies are available, but he said Grön stands above the rest.
“Granted, there are other rosin gummies out there in the world — we think ours is just better,” Thale said. “From an overall experience, from the texture, the bounce, the chew, the mouth feel, the flavor and then the overall physiological experience, we think we’re just at the top.”
