Mason Tvert of the Marijuana Policy Project (MPP) and attorney Brian Vicente are two of the champions of the 2012 Amendment 64 (The Regulate Marijuana like Alcohol Act) which legalized and regulated the use and sale of recreational marijuana in Colorado.
Now the dynamic duo's new ballot measure, The Limited Social Marijuana Consumption Initiative, is intended to allow private businesses to allow adults to use marijuana at designated establishments, such as bars, restaurants and hotels.
Colorado—primarily Denver—is already a breeding ground for marijuana-friendly social experiences. Of the more notable establishments is Nativ, a new hotel that provides its guests with a marijuana experience. Guests are able to legally consume marijuana in traditional methods at designated areas within the hotel and many of the drinks served at the hotel bar are infused with cannabidiol (CBD), a nonpsychoactive but medicinally beneficial substance found in marijuana.
There is also demand for marijuana-infused eating experiences. The Colorado-based marijuana tour company has already hosted 50-person marijuana, wine and fine dining events featuring five-course meals.
The new ballot measure would let establishments operate with a BYOB (Bring Your Own Bud) system. Only medical and recreational dispensaries in Colorado can sell marijuana.