174 E. Toole Ave.
STAFF PICK: There's always an answer for the question What do you get the guy who has everything? So when you reach that point in your life when you need, say, a studded leather face mask with matching underpants, remember this: The clear choice for all your "secret" consumer desires is Pleasure World, Inc., run by the same fabulous folks who brought us Tucson's best video store, Casa Video (see page 94). The refreshingly friendly staff of Pleasure World will be more than happy to steer you in the direction of that perfect "body massager," instructional spanking video, or "Harsh Mistress" interactive CD-ROM. This shop edges out the competition because it hasn't succumbed to the sterilized, "adult supermarket" aesthetic that other adult stores use in their aggressive campaign to target the couples market. Retaining a funky, individualistic (yet still hygienic!) atmosphere that isn't the least bit intimidating, Pleasure World offers a consistently varied selection of adult videos, magazines and novelties (check out their fetish video collection, one of the kinkiest and most varied in town). Located in the heart of downtown, Pleasure World would make a sexy stop on any Downtown Saturday Night excursion.