While his previous feuds could be understood to an extent (I mean, I guess; I'm not sure George Bush hated black people so much as he wasn't very good at crisis management), his latest smacks of a businessman who doesn't understand that he needs to handle his business in private.
During a podcast with Bret Easton Ellis, writer of American Psycho, West talked about a recent tour he took at the Las Vegas headquarters of Zappos, given by Zappos CEO Tony Hseih himself.
West's take:
"I got into this giant argument with the head of Zappos that he's trying to tell me what I need to focus on. Meanwhile, he sells all this s—t product to everybody, his whole thing is based off of selling s—t product," West stated.
Speaking of shit products, I would like to note that West is still charging $120 for a plain damn T-shirt.
Now, while West being a douche isn't exactly news in and of itself, Zappos' response is brilliant. The shoe retailing giant has decided to fire back at West by literally selling a Shit Product:
Zappos' informative copy underneath is perfectly pitched, as is the accompanying video (which I would have embedded here, had the embed code not turned out something oddly sized and funky):
- Interested in buying sh-t product? You've come to the right place! Here at Zappos.com, we happily sell sh-t products to everybody! This is the throne, everyone has been watching. Whether you're #1 or #2, your clique will show no mercy, even in Paris.
- The perfect gift for the man that has everything
- Requires lots of "focus" for most productive use.
- Considered a "safety zone" when in arguments.
- Makes giant arguments seem much smaller.
- Caution: Do not place our Sh-t product near any fans.
- Avoid storms.
[reddit.com]