Grammy Hype Gets a Bump From The Black Keys

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  • Courtesy of The Black Keys

Speaking from experience, it takes heavy motivation for music fans on the far-out fringes of the mainstream to sit through the Grammys. Between the Chris Brown-induced nausea and gaudy Lady Gaga get-ups, the show is rightfully criticized for being all about theatrics and not about, you know, the thing they’re handing out those little gramophones for: the music.

This year, though, things are looking up: the nominations seem to be catering to all corners of the market (the safe corners, of course; let’s not give them too much credit) and have finally shaken off their shameless Taylor Swift crush along with the rest of Hollywood's males. Then, once they released this little preview video, via Rolling Stone, they pretty much had me sold.