Dear PETA: Please Stop

When you find yourself protesting a magical outfit a character wears in a video game, it's time to rethink your strategy:

PETA - People for the Ethical Treatment of Animals - is known for taking some wild stands against various forms of entertainment. But its most recent target is a rather surprising one - everyone's favorite plumber, Mario.

In a mini-site called Mario Kills Tanooki, PETA is lampooning the plumber for his new Tanooki Tail Power-Suit, claiming it encourages the wearing of fur.

"When on a mission to rescue the princess, Mario has been known to use any means necessary to defeat his enemy - even wearing the skin of a raccoon dog to give him special powers," the site asserts. "Tanooki may be just a "suit" in Mario games, but in real life, tanuki are raccoon dogs who are skinned alive for their fur. By wearing Tanooki, Mario is sending the message that it's OK to wear fur."

I understand that a certain type of outrageousness is part of what PETA does, but there are vegans that I know that dismiss everything PETA does at this point. There are only so many times you can cry wolf, or plant-based-wolf-substitute.