If The Guardian says that rappers are endorsing moscato and it’s apparently perfect for our forthcoming hellfire of a summer, I guess that’s all I’m drinking now. My desire to keep up with rap beverage trends hasn’t always turned out well (I still have a case of St. Ides in my garage, for example), but it’s too late to turn back now.
In the past couple of years, a more down to earth drink has cropped up in songs by Kanye West, Drake and Lil’ Kim. Moscato, a slightly sweet, fizzy, low alcohol and inexpensive white wine with origins in Piedmont, Italy, has become the hip-hop community’s new favourite drink. According to a report on decanter.com, sales have risen by 70% in the US in a year. And supermarket buyers are anticipating something similar here.
It’s not hard to see the appeal of moscato to rappers or indeed anyone else. At its best, moscato is pure, aromatic and unforced, sweet without being icky, and light (generally around 5.5%), all qualities that also make it perfect for a summer’s afternoon.
This article appears in Apr 19-25, 2012.
Except that Moscato is gross and the worst, it’s sweeter than any juice I’ve ever had. I’ll stick to vinho verde.
I like it, but, I can see myself becoming a Wino FAST , it is TASTY.
I was drinking this ten years ago. It’s good, but it’s too sweet for me now.
If rappers are drinking this ,I’ve got to get it…..and some chicken fried in lard and a nice slab of ribs with hot sauce and watermelon with the seeds….oh yeah,don’t be jiggin me now bro…..