This video comes from a trio of ladies out of the University of Saskatchewan, where Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine created this video for their Women and Gender Studies class. In it, they examine the way in which women are sexualizied in advertising media, and question how such ads affect violence against women.

Then, they flip the script entirely, swapping men for women in the ads.

Check it out. If you just want to check the gender role swap, roll the video forward to about 2:40 (though I recommend you watch the whole thing to get a better grasp of what they’re talking about.)

This article appears in Apr 25 – May 1, 2013.

One reply on “Canadian College Students Question Sexuality in Ads, Flip the Script”

  1. Very sadly apt!

    Meanwhile, I just read on the Web that the so-called macho men who currently control most of TV advertising are now going in for cosmetic surgery.

    To get rid of their turkey wattles!

    And because I read it on the Web, it must be true.

    Right?

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