Saturday, March 17, 2018

SXSW 2018: Low is an Oasis in the Frenzy

Posted By on Sat, Mar 17, 2018 at 11:18 AM

Whereas many outdoor concerts go for being as frantic and in-your-face and attention-grabbing as possible, indie rock outfit Low takes it slow and steady. This was especially clear when they followed-up the electropop freak-out of Superorganism at SXSW.

Since 1993, Low has reacted to noisy rock shows and rambunctious audiences by turning their volume down. As purveyors of “slowcore,” the three members hardly move on set and their instrumentation progresses minimally, methodically and hypnotically. Sure, it might be melancholy, but this style can also result in powerful jams.

Awash in reds and purples, Low’s music offered tired festival-goers an auditory break—at least some of the time. Many of their songs started subdued and sad, but grew into greatly layered behemoths of fuzzy guitar, bass and kettle drums.

Hailing from Duluth, Minnesota, their music is often as bleak and cold as their surroundings. But in a hot, manic Austin night, this could be just what the (witch) doctor ordered.

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