Local independent rock-and-roll station 91.3 KXCI is bringing the heat for this year's #GivingTuesday Celebration.
The station, in partnership with several local nonprofits, will broadcast from 7 a.m. to 8 p.m. next Tuesday from its studio inside the Hotel Congress.
The goal of Tuesday's event, according to station Executive Director Cathy Rivers, is to help other nonprofits raise the funds vital to their very livelihood.
Rivers knows full well how difficult it can be for small nonprofits to raise those funds, especially with so many national and international emergencies occurring.
She hopes the day-long effort will help build a better Tucson, and help illustrate to the community how vital the organizations are to the city's livelihood.
Rivers knows how tough it can be to motivate the community to donate funds, given the station's turbulent fundraising drive this fall.
"Ultimately we knew we would be alright because Tucsonans always come through for us," Rivers said.
The station's generosity in helping other nonprofits is nothing new, as they've donated $220,000 worth of Community Impact Announcements to 100 local organizations.
Tuesday's event is merely the most recent example of that drive to help the city grow and thrive, Rivers said.