Monday, September 18, 2017

It's 'Tucson Unified' Now

Posted By on Mon, Sep 18, 2017 at 9:18 AM

tucson-unified.jpg
As I was leaving the studio of the Bill Buckmaster Show Thursday, Bill told me that TUSD's new superintendent, Dr. Gabriel Trujillo, was on the show last week, and Trujillo mentioned that the district is rebranding itself as Tucson Unified in place of the longstanding tradition of referring to it as TUSD. It's not a huge deal, obviously. It doesn't change the way the district operates or educates its students. But I like it. Words matter, and the feeling the public has about the district matters.

The words "Tucson Unified" have a nice, positive ring to them. They link our city name with a sense of togetherness, indicating that Tucson is unified in our pursuit of education for our children.

The rebranding process has been going on for awhile. It began before Trujillo was chosen as interim superintendent, then superintendent, but I hadn't noticed it until Bill pointed it out to me. From this point forward, I'll use "Tucson Unified" instead of TUSD in my posts.

If you haven't had a chance to hear Dr. Trujillo, the interview on the Buckmaster Show is a good place to start. You can listen to it on the show's website. He comes across as smart, positive and personable. Early indications are, the board made a good pick.

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