Monday, November 28, 2016

Thunder Canyon Brewery to Host Crowd-Funding Events for Local Musicians

Posted By on Mon, Nov 28, 2016 at 3:05 PM

As valuable as crowd-funding platforms like Kickstarter and Indiegogo have become for independent musicians, the online campaigns lack face-to-face interaction between musicians and their fans.

Based on a successful event last fall, Thunder Canyon Brewery’s downtown location is launching a series of monthly events to help local musicians raise funds for upcoming projects.

The idea is to pair a short, acoustic performance with an extended meet-and-greet, to give musicians a better chance to explain their upcoming projects and mingle with fans, friends, family and potential donors.

Last August, hip-hop group Jivin’ Scientists held a Kickstarter event at Thunder Canyon, with a unique, stripped-down performance to showcase songs from the band’s in-progress album Thirsty.

To make the events a win-win, Thunder Canyon will name four beers specifically for the band’s event (for example, for Jivin’ Scientists’ Thirsty, the beers were Thirsty Blonde, Thirsty Red, Thirsty IPA and Thirsty Stout). The beers will be priced at $6 each, with $5 from every beer purchased going to the band as a donation to the crowd-funding project.

“The Jivin’ Scientists event seemed to go perfectly and we want to replicate that,” says Thunder Canyon General Manager Jason Schneider. “People got to talk to the band and interact and the band raised the money for their project.”

Thunder Canyon has done similar fundraising events for animal rescue groups like Pima Paws for Life. The Kickstarter parties would be once a month on Thursday evenings, with beers tapped at 5 p.m. and short performances at 6:30 p.m. Since the brewery isn’t great for sound, the event will be geared more for the opportunity for the band or musicians to introduce and describe the project.

“One thing to drive home is it’s not a performance-based event,” Schneider says. “Playing a few songs acoustically is the idea, but it’s more of a meet-and-greet and mingling event and we encourage bands to create a unique experience with features such as live art, videos of past performances. It’s great for people to be creative and weird and do different stuff and we’re open to all that.”

Bands must have an established crowd-funding campaign and are encouraged to set up a computer for people to contribute on the spot. For more information or to schedule an event, contact Schneider at or 520-396-3480.

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