Electronic dance music's popularity has increased tremendously among millennials in Tucson because of its unique, vibrant sound. Surprisingly, electronic music is not considered just one specific genre, but includes genres such as: drum and bass, dubstep, hard-style, trance, glitch hop and house.
This increase in electronic music has brought many new artists from around the world to come and perform in the city, and one of those is Seven Lions, who has been rapidly rising as an electronic artist since 2010.
Seven Lions, also known as Jeff Montalvo, is a famous producer and DJ from Santa Barbara, California who specializes in trance, electro house, glitch hop, drum and bass and dubstep music. He recently held a concert at the Rialto Theater on Oct. 25 as part of his new tour called, "The Journey Tour," and the venue was completely packed full with eager, dance-music lovers!
The crowd was full of energy, and when Seven Lions finally came on stage around 11pm, everyone was immediately taken by his performance and were jumping around, dancing with their friends and enjoying the distinct, creative sounds Montalvo creates behind the scenes!
According to the Seven Lions
website, Montalvo "has always been driven to transcend musical boundaries to satisfy his creative vision." He also toured with other electronic artists such as Porter Robinson and Krewella who moved him to innovate and refine his productions and performances.
Seven Lions is a unique artist because he believes touring and making music is a way to inspire people, while also exploring the world and visiting new places around the country. Also, as part of his efforts to inspire, he donates $1 from every ticket sold on the tour to support the F Cancer
foundation, a nonprofit Canadian charity focused on prevention, early detection and supporting those affected by cancer. This charity is very important to him as an artist, and that in itself is enough to make him very inspiring.
"The Journey tour is about taking the great opportunity to travel around the country on a bus and actually exploring and not just sitting in hotels," Montalvo said. "It's a big beautiful planet and there is so much diversity so we are going to try and hit a bunch of cool places along the way."
In the past couple of years, Seven Lions has also played Maya Day & Night Club and Livewire venues in Scottsdale and also Crush festival by Insomniac in Phoenix. He said there is "always lots of energy from fans in Arizona who come to jam with me."
I'm sure Seven Lions will be returning back to Arizona shortly after that unforgettable performance at the Rialto Theater.