Monday, September 15, 2014

The Power of Social Media Is Giving Us a Soda Back We Didn't Want

Posted By on Mon, Sep 15, 2014 at 4:00 PM

While social media campaigns didn't capture Kony or bring back the girls of the Chibok boarding school, at least Facebook Nation can claim one victory, convincing a giant corporation to sell a soda you probably forgot about in a very limited manner:

Coca-Cola Co. newest social-media campaign reaches back to a time when even MySpace didn’t exist.

Surge, a citrus-flavored Mountain Dew knockoff that was discontinued by Coke about 12 years ago, has reappeared in limited supply today. The only place to get it: Amazon.com.

Billed as the company’s first ever e-commerce reintroduction, the news was announced by the Facebook Fan site “Surge Movement,” whose 128,000 members lobbied for its return and paid for a billboard in Atlanta. Coke gave the drink a Twitter account, too, so loyalists can “follow the brand’s journey.”

“Surge is back,” the Facebook page’s organizers said, urging readers to buy and spread the word. “The Movement does not end here!”

If you're interested, Amazon is selling 12 16-ounce cans for $14, but it appears they're out already, which makes me worry about humanity a bit.

Personally, I'd be far more excited to get my hands on some OK Soda, which reflected the ironic ennui of my 90's experience more than the aggro Dew-like aesthetic of Surge, but hey, I might be a Facebook group and 127,999 like-minded nostalgists away from making my retro-dreams come true.

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