Wednesday, November 6, 2013

Arizona Football: Patrick Stewart Wants You At Saturday's Game

Posted By on Wed, Nov 6, 2013 at 4:00 PM

Well, not really.

But that's the message the University of Arizona's athletic department "digital gurus" (as they've been dubbed via the Twitter is conveying in their latest short hype video, "A-Men: Days of Future Glory."

Highlights from the past two seasons — along with some old footage of Tedy Bruschi, the greatest player in UA football history — are enhanced by dialogue straight out of at least one of the X-Men movies. Don't ask me which ones, I don't consider myself enough of a fan to know the difference, other than that I could hear Patrick Stewart as Professor X and, I believe, Hugh Jackman as Wolverine.

The verbiage doesn't completely fit with what's shown in the video, it's more meant to point out how important the school feels it is that Saturday night's Homecoming showdown with UCLA has everyone and their UA alum mother there. Hence, the video's hashtag, #BeThere.

Relevance aside, it's yet another effort by the UA to engage a younger audience, one that's less likely to gripe about the games being too late or too long. It's also another example of the athletic department's willingness to embrace the digital age and social media, just like athletic director Greg Byrne's move to change his Twitter avatar to a picture of Parks and Recreation moral compass Ron Swanson.

Meanwhile, Arizona State's athletic director is house-shopping for his new gig in Austin, Texas, while the school's president is whining about the AD leaving for a 220 percent pay raise and no budget restraints.

Tags: , , , , , , , , ,


Subscribe to this thread:

Add a comment

More by Brian J. Pedersen

  • Crash! Bang!

    Metal Mulisha presents The Crash Factory
    • May 22, 2014
  • Miming to the Music

    The Inner Journey: Mime, Music and Story
    • May 22, 2014
  • Pedersen on Sports

    A Tucsonan spends his summer vacation dealing cards (and showing off a regrettable tattoo) in Vegas
    • May 22, 2014
  • More »
Today | Thu | Fri | Sat | Sun | Mon | Tue
Burlesque Fitness

Burlesque Fitness @ Floor Polish

Mondays, Wednesdays, 4:30-5:30 p.m.

All of today's events | Staff Picks

Staff Pick

Arizona-Sonora Desert Museum Cool Summer Nights

Beat Arizona heat and enjoy a family-friendly outing during the Desert Museum’s Cool Summer Nights. The stunning… More

@ Arizona-Sonora Desert Museum Saturdays, 5-10 p.m. Continues through Sept. 2 2021 N. Kinney Road.

» More Picks

Submit an Event Listing

Popular Content

  1. In The Flesh: The Old Pueblo's Greatest Rapper, Big Meridox, Says Goodbye To Tucson in a Fitting Farewell at The Flycatcher (The Range: The Tucson Weekly's Daily Dispatch)
  2. Ally Miller Chickens Out: Under Fire for 'White Pride' Comments, Supervisor Skips Today's Board Meeting (The Range: The Tucson Weekly's Daily Dispatch)
  3. Bernie Needs a Home (The Range: The Tucson Weekly's Daily Dispatch)
  4. Education Poll: Support For Charter Schools Down (And Other Results) (The Range: The Tucson Weekly's Daily Dispatch)
  5. HOCO Fest 2017 Countdown: Willis Earl Beal (AKA Nobody) (The Range: The Tucson Weekly's Daily Dispatch)

© 2017 Tucson Weekly | 7225 Mona Lisa Rd. Ste. 125, Tucson AZ 85741 | (520) 797-4384 | Powered by Foundation