Tuesday, August 20, 2013

ASU Football: Brought to You By LivingSocial

Posted By on Tue, Aug 20, 2013 at 3:56 PM

No matter how many times I update the settings, both on the main site and my mobile app, discounted-things-you-didn't-know-you-needed pusher LivingSocial keeps thinking my location is Phoenix. Whatever, it just usually means I hit delete on the emails without ever opening them.

Until I saw this in my inbox:

Screen_Shot_2013-08-20_at_3.38.01_PM.png

While yes, I admit I was slightly intrigued by discounted entries to a race where I could get away with wearing a fuschia tutu, it was actually the 'Sun Devil Football' that really caught my eye.

At first I thought it was some sort of specialty item related to the the football program at Girls Gone Wild University and Casino, but once I clicked on the link I found that, nope, it was indeed discounted tickets to ASU's home opener, Sept. 5 against Sacramento State.

I think it's going to take more than the deal offered (an upper deck seat and a T-shirt for $25, or a slightly better upper deck or lower end zone seat, plus the shirt, for $37) to get people to head to Sun Devil Stadium on a Thursday night to see a game against a lower-division opponent. Especially when the deal itself is only for one ticket, and you can't buy a second for someone else. And you have to redeem the voucher in advance, so you can't just go in on the deal with a bunch of friends and get your seats together when you show up just before kickoff.

Or maybe that's the demographic ASU is going for: lonely single people who will all likely sit three seats apart from each other, thus making the Living Social-filled sections look like acne on an awkward teen.

But then again, maybe this will sell like gangbusters. Who knows? As of 3:45 p.m. LivingSocial had sold more than 110 of these, probably mostly to people who were lured in by this awesome (and well-attributed) piece of predictive analysis on 2013 ASU football:

Screen_Shot_2013-08-20_at_3.45.47_PM.png

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