The UA-ASU rivalry never dies. In fact, it just keeps forming new tentacles and plotlines.

The latest comes via Twitter, where Arizona men's basketball coach Sean Miller announced today the launching of the UA's official Twitter account @APlayersProgram.

Miller's tweet went up about 11 a.m. Tuesday, and by 4 p.m. the account already had more than 2,400 followers. To put that into perspective, ASU's men's hoops Twitter page had 2,761 followers. And was formed in June 2011.

"A Player's Program" has been the unofficial mantra of the UA hoops squad under Miller, who is a regular tweeter and uses that statement as a hashtag when talking about current, future and former Wildcats.

Why the men's basketball team wasn't on Twitter beforehand, like UA's baseball, softball, football and various other teams already were, that's beyond me. Whatever the reason, expect UA to quickly surpass ASU on the follower list. Heck, depending on when you're reading this it might have already happened.