This really puts all of those "Save the Boobies" bracelets to shame.

Adventurer Geoff Wilson is currently training for a journey, code-named the Pink Polar Expedition, in which he plans to challenge a world record by traveling through Antarctica on foot, raising money for Australian breast cancer-awareness charity, the McGrath Foundation.

And he'll be dragging a giant, breast-shaped sled filled with 80 kilograms worth of supplies the entire way.

• 5th Element Expenditions
• Geoff Wilson, Kate Carlyle and the Boob Sled

No, really. From the expedition's Facebook page (emphasis ours):

The PINK POLAR Expedition (November 2013) will see Geoff set out on a grueling crossing of Antarctica, one of the planet’s toughest environments. Geoff is no stranger to extremes, having completed crossings of the Sahara and Simpson Deserts and the first kite crossing of the Torres Strait. In support of friend and former radio colleague Kate, Geoff will once again push his body to the limit. The challenges of completing this journey solo and unassisted may be as tough as some of the challenges faced by those like Kate, who have been diagnosed with breast cancer and must conquer their own solo trek.

Geoff will use skis and kite power to traverse the ice, while hauling a ‘boob sled’ of supplies for the journey. The pink sled is distinctive, as it has a cover moulded in the shape of Geoff’s wife’s bust. Yes, you read correctly. A giant pair of bright pink, kevlar ‘breasts’ with the Antarctic ice as a stunning backdrop!

Best of luck to you, Geoff. To keep up with the Pink Polar Expedition, head over to 5th Element Expeditions.