Wednesday, February 20, 2013
Step aside, Ralph Lauren and Versace — the United States Postal Service has announced that it will release its own line of all-weather clothing in 2014.
Announced in a press release on the Postal Service's website, the future line of products, branded "Rain, Heat & Snow," is based on the USPS's unofficial creed: "Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds."
This seems like a rather unconventional and bizarre way for the USPS to stay afloat after experiencing some hard financial hits over the past year, including a loss of more than $15 billion in 2012. The service also announced plans to drop its Saturday delivery service later this year.
But who knows, maybe the line will prove to be more popular than some of us expect. The brand will be produced under Wahconah Group, Inc., a fashion apparel company based in Cleveland that employs rather creepy-looking male models to display its products. As of now, the brand will carry only men's products, but the Postal Service said there are plans to add a women's line in the future. Additionally, the line will feature a new technology coined "wearable electronics," allowing its wearers to plug iPods and other accessories right into the garment and control them from the sleeve.
The company will make its debut in a showroom in New York City's clothing district, and said they'll be distributing through "premier department and specialty stores." Not sure what that means, but maybe we'll start seeing Postal Service products at Forever 21 or H&M. What I'm really hoping for sometime down the line is a "Dusty Mailroom"-scented USPS cologne.
I won't hold my breath.