Tuesday, June 5, 2012

We Need to Calm Down on the Flavored Vodka Trend

Posted By on Tue, Jun 5, 2012 at 9:00 AM


Once there was just vodka, and then there were a bunch of different Stolis, and now it's just gone totally artificial flavoring nuts, as if the largely flavorless drink is the hard liquor version of a Jelly Belly. 360 Vodka is among the worst offenders, now offering up a Glazed Donut flavor, which absolutely does not sound like something people should have any desire to drink, even sorority girls who enjoy novelty and intoxication fueled by sweetness.

For the waistline-conscious, donut devotees can save some calories while still enjoying the flavor of their favorite hole-some treat. Compared to the pant-splitting 250 calories packed into the average donut, 360 Glazed Donut has a mere 80 calories (per 1.0 ounce shot).

"Confectionery flavors are one of the hottest trends in mixology and we're thrilled to introduce this innovative and quintessentially American flavor to our collection of eco-friendly flavored vodkas," says Vic Morrison, Vice-President of Marketing for The Earth Friendly Distilling Company.

With a collection of twelve flavored vodkas, including the multiple award-winning and consumer favourite 360 Double Chocolate, the Earth Friendly Distilling Company is celebrated for perfecting innovative vodka flavors and sparking cocktail creativity among consumers and mixologists alike.

Fresh batches of 360 Glazed Donut have already been shipped to retailers across the country and are ready to be served on the rocks, as a dessert course, or in decadently indulgent cocktails.

Does this sound like the absolute worst drink ever concocted? I say yes.

Apple Fritter Martini

1 ½ oz 360 Glazed Donut

3 oz Apple juice

1 tsp Maple syrup

Add all ingredients into a mixing glass filled with ice and shake. Strain into a chilled martini glass rimmed with sugar and cinnamon. Garnish with an apple slice.

If you have $15.99 and a disregard for your tastebuds, you can probably find Glazed Donut Vodka somewhere in town.

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