Tuesday, April 24, 2012
If The Guardian says that rappers are endorsing moscato and it's apparently perfect for our forthcoming hellfire of a summer, I guess that's all I'm drinking now. My desire to keep up with rap beverage trends hasn't always turned out well (I still have a case of St. Ides in my garage, for example), but it's too late to turn back now.
In the past couple of years, a more down to earth drink has cropped up in songs by Kanye West, Drake and Lil' Kim. Moscato, a slightly sweet, fizzy, low alcohol and inexpensive white wine with origins in Piedmont, Italy, has become the hip-hop community's new favourite drink. According to a report on decanter.com, sales have risen by 70% in the US in a year. And supermarket buyers are anticipating something similar here.
It's not hard to see the appeal of moscato to rappers or indeed anyone else. At its best, moscato is pure, aromatic and unforced, sweet without being icky, and light (generally around 5.5%), all qualities that also make it perfect for a summer's afternoon.