Tuesday, April 24, 2012

I Guess We're All Drinking Moscato This Summer

Posted By on Tue, Apr 24, 2012 at 11:00 AM

Michele_Chiarlo_Nivole_Moscato_d__Asti.JPG

If The Guardian says that rappers are endorsing moscato and it's apparently perfect for our forthcoming hellfire of a summer, I guess that's all I'm drinking now. My desire to keep up with rap beverage trends hasn't always turned out well (I still have a case of St. Ides in my garage, for example), but it's too late to turn back now.

In the past couple of years, a more down to earth drink has cropped up in songs by Kanye West, Drake and Lil' Kim. Moscato, a slightly sweet, fizzy, low alcohol and inexpensive white wine with origins in Piedmont, Italy, has become the hip-hop community's new favourite drink. According to a report on decanter.com, sales have risen by 70% in the US in a year. And supermarket buyers are anticipating something similar here.

It's not hard to see the appeal of moscato to rappers or indeed anyone else. At its best, moscato is pure, aromatic and unforced, sweet without being icky, and light (generally around 5.5%), all qualities that also make it perfect for a summer's afternoon.

Tags: , , , , ,

Comments (4)

Showing 1-4 of 4

Add a comment

 
Subscribe to this thread:
Showing 1-4 of 4

Add a comment

Previously in the Range

More by Dan Gibson

Today | Thu | Fri | Sat | Sun | Mon | Tue
PiYo Strength Class

PiYo Strength Class @ Floor Polish

Thursdays, 4:30-5:30 p.m.

All of today's events | Staff Picks

Staff Pick

Summer Safari Nights

Summer Safari Friday Nights 2018 Date: Every Friday until August 3, 2018 6:00 pm — 8:00 pm… More

@ Reid Park Zoo Fri., May 18, 6-8 p.m., Fri., May 25, 6-8 p.m., Fri., June 1, 6-8 p.m., Fri., June 8, 6-8 p.m., Fri., June 15, 6-8 p.m., Fri., June 22, 6-8 p.m., Fri., June 29, 6-8 p.m., Fri., July 6, 6-8 p.m., Fri., July 13, 6-8 p.m., Fri., July 20, 6-8 p.m., Fri., July 27, 6-8 p.m. and Fri., Aug. 3, 6-8 p.m. 3400 E Zoo Court

» More Picks

Submit an Event Listing

Popular Content

  1. Cinema Clips: Cargo (The Range: The Tucson Weekly's Daily Dispatch)
  2. I Know I Said I Wouldn't Give Teachers Advice, But . . . (The Range: The Tucson Weekly's Daily Dispatch)
  3. UA's 'Freedom School' Isn't Free Of Costs Or Hiring Restrictions (The Range: The Tucson Weekly's Daily Dispatch)
  4. Laughing Stock: Laff’s and Tears, Plus New Mics (The Range: The Tucson Weekly's Daily Dispatch)
  5. The Weekly List: 22 Things To Do In Tucson This Week (The Range: The Tucson Weekly's Daily Dispatch)

© 2018 Tucson Weekly | 7225 Mona Lisa Rd. Ste. 125, Tucson AZ 85741 | (520) 797-4384 | Powered by Foundation