Saturday, November 19, 2011

I Don't Suspect Ayn Rand Was a Yoga Fan

Posted By on Sat, Nov 19, 2011 at 12:00 PM

Turns out when you buy expensive yoga clothing from Casas Adobes retailer Lululemon, you're also making a statement about those who rely on their own self-interests:

You might be wondering why a company that makes yoga clothing has chosen a legendary literary character’s name to adorn the side of our bags. lululemon’s founder, Chip Wilson, first read this book when he was eighteen years old working away from home. Only later, looking back, did he realize the impact the book’s ideology had on his quest to elevate the world from mediocrity to greatness (it is not coincidental that this is lululemon’s company vision).

In “Atlas Shrugged,” Ayn Rand describes a society where people work and reside in government-controlled environments that are tightly regimented. Without realizing it, this control created a society of mediocrity; propagating a cycle of listless, uninspired existing as opposed to living. The character John Galt encouraged all of the world’s innovators and intelligent minds to go on strike from the increasingly controlling government in order to create a vacuum of brilliance, proving that independent creativity and free-will is critical for quality of life.


Our bags are visual reminders for ourselves to live a life we love and conquer the epidemic of mediocrity. We all have a John Galt inside of us, cheering us on. How are we going to live lives we love?

This must totally be what Buddha had in mind.


Tags: , , , , ,

Comments (9)

Showing 1-9 of 9

Add a comment

Subscribe to this thread:
Showing 1-9 of 9

Add a comment

Previously in the Range

More by Dan Gibson

Today | Mon | Tue | Wed | Thu | Fri | Sat
DO(OM) Yoga

DO(OM) Yoga @ Floor Polish

Sundays, 8-9 p.m.

All of today's events | Staff Picks

Staff Pick

Carnival of Illusion: Magic, Mystery & Oooh La La!

This top-rated illusion show is "Revitalizing Magic" by blending an international travel theme with all the charms… More

@ Scottish Rite Grand Parlour Saturdays. Continues through April 14 160 South Scott Ave

» More Picks

Submit an Event Listing

Popular Content

  1. SXSW 2018: Josh T. Pearson Works with the Chaos of SXSW (The Range: The Tucson Weekly's Daily Dispatch)
  2. Chloe Needs a Home (The Range: The Tucson Weekly's Daily Dispatch)
  3. See Through Another's Eyes as You Walk a 'Mile in a Refugee's Shoes' (The Range: The Tucson Weekly's Daily Dispatch)
  4. Tucson's Salvation Army Starts Food Drive to Feed Kids for Summer Program (The Range: The Tucson Weekly's Daily Dispatch)
  5. Arizona Basketball: Dusan Ristic, Rawle Alkins ready for one last Dance (The Range: The Tucson Weekly's Daily Dispatch)

© 2018 Tucson Weekly | 7225 Mona Lisa Rd. Ste. 125, Tucson AZ 85741 | (520) 797-4384 | Powered by Foundation