Jonathan Rothschild has an ad available on YouTube promoting his candidacy for mayor, and I guess it's fine. It doesn't really say anything other than pitch the idea that he's a nice guy who loves Tucson and would appreciate it if you voted for him. You'd almost think there's an iMovie setting for banal campaign videos that pulls photos from your computer, throws in some fades between the images, adds some subtle piano work in the background and waits for your narration.

Nothing wrong with that — and in our weak mayor form of city government, it's arguable whether the mayor can do all that much one way or the other — but not terribly inspiring either.

In my case, my wife is having a terrible time trying to find a job, and we're hoping that some new leadership might make it so we can stay in Tucson in the long term. Unless the "family business" Rothschild mentions is hiring someone with a degree in family and human development, I feel about the same about the future after watching the video as I did thirty seconds earlier.

However, YouTube was nice enough to recommend other videos related to Jonathan Rothschild when the ad faded to black, with my animated recap of meeting Mr. Rothchild up top. Thanks, YouTube!