Tuesday, September 20, 2011
You've heard about the financial crisis in Europe? Turns out (as long as you ask brewers, and why would they lie?) quite a bit of the problem stemmed from people not going out for beer as often as they should:
Declining beer consumption may be contributing to the European debt crisis — at least according to a study commissioned by those who brew it.
The conclusion is not as preposterous as it might sound. Europeans are saving money by drinking at home rather than in pubs, which is costing jobs in the hospitality industry and depressing tax revenue, according to the study by Ernst & Young, which was paid for by the Brewers of Europe, an industry group.
The shift to home consumption has a disproportionate effect on unemployment, because 73 percent of jobs associated with the European beer industry are outside breweries. They are found instead in bars, hotels and restaurants.
‘‘Obviously, the crisis has had an effect,’’ said Pierre-Olivier Bergeron, secretary general of the Brewers of Europe.
Don't let it happen here. I know things are bad, but that doesn't mean we should retreat into our homes with a 24 pack of Miller High Life. Get out of the house, order a few FOR AMERICA.