Friday, April 29, 2011

Watershed Management Group Wins YouTube Video Contest

Posted By on Fri, Apr 29, 2011 at 8:00 AM

Here's a fascinating video produced by the India Staff of Watershed Management Group, a local nonprofit. The video was one of four winning videos out of 1,350 entries in the DoGooder Nonprofit Video Contest.

The device created in the video is a tippy tap, a low-tech, low-cost and low-water use handwashing device.

From a press release:

Tucson Non-Profit Wins YouTube Video Contest and Promotes Life-Saving Sanitation Practice

YouTube announced that a partnership led by Watershed Management Group (WMG) won Best Thrifty Video in this year's DoGooder Nonprofit Video Contest.

WMG’s video “It’s In Your Hands,” focuses on hand washing with soap as a lifesaving behavior through the use of a Tippy Tap, a simple, hand-washing device that is especially relevant in rural areas without running water.

The 5th annual DoGooder Contest received 1,350 videos from 750 non-profits and chose 16 finalists. The public voted on their favorite videos for seven days to choose the four winning videos.

“We are excited to receive this award and leverage it to raise awareness of how public health can improve dramatically with water and sanitation interventions,” shares WMG -India’s Sanitation Specialist, Sowmya Somnath, who is featured in the video.

Tippy taps promote hand washing with soap, a life-saving behavior. Every year, 1.5 million children worldwide die from diarrheal disease. Almost half of those deaths can be prevented with hand washing with soap. Tippy taps are simple, low-tech, low cost, low water devices that anyone can assemble and help increase hand washing, especially amongst children.

The video is a result of a collaborative partnership between WMG, India-based group Grampari (, and filmmaker Andrew Hinton of Pilgrim Films ( WMG and Grampari also created, a website geared toward raising awareness and providing resources for hygiene practitioners around the world.

For more information on WMG, please visit

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