Monday, February 7, 2011
While there were a number of Super Bowl ads that were mystifying in a marketing sense, it was difficult to understand what the people at Groupon were thinking, connecting their brand to some sort of indifference to global issues in exchange for a passion for bargains. While that might be a largely accurate assessment of Americana, no one wants to be confronted by that during the Super Bowl, right?
It turns out Groupon isn't entirely indifferently evil, just terrible with their messaging, since they're connecting the ads to an attempt to raise money for the causes they mocked in their nationwide advertising on a website that wasn't referenced in the ad itself. Maybe should have just went with a cute ad with a kid and references to pop culture, Groupon, instead of spending a lot of money and making people mad. Live and learn.