Thursday, February 3, 2011
Bad Idea, Kenneth Cole. Bad Idea
If you thought there wasn't a marketing person in the world who would try to make a quick buck off the struggle for democracy in Egypt, you've wildly underestimated the depths of American greed!
Just a few minutes ago, whoever is running the Kenneth Cole feed responded to the collective outrage of the internet by tweeting "Re Egypt tweet: we weren't intending to make light of a serious situation. We understand the sensitivity of this historic moment -KC"
Good thing, I had just assumed that they were trying to make a quick buck off a trending topic in the most tasteless way possible. I feel better now.
Tags: marketing gone wrong , social media mistakes , kenneth cole
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