Tuesday, June 13, 2006

Two Buck Chuck renegade winemaker

Posted By on Tue, Jun 13, 2006 at 2:29 PM

According to Inc. online:

Fred T. Franzia is the most controversial figure in the U.S. wine industry and also one of the most savvy. By moving in exactly the opposite direction of the industry elite, he has built Bronco Winery into the fourth largest wine company in the United States in case sales: Last year Bronco sold 20 million cases, or 240 million bottles, of wine, $400 million worth. His masterstroke is the cheapest of his dozens of wines—the famous Two Buck Chuck, the fastest-growing label in the history of the industry.

Here, it’s Three Cuck Chuck at Trader Joe’s and still quite the deal. Try the shiraz with a square of bittersweet chocolate for utter sensory decadence.

This is an interesting article as Franzia is no stranger to fiour-letter words, despises $100 bottles of wines and pled guilty to federal charges to defraud and paid a half-million dollar fine. 

Comments

Subscribe to this thread:

Add a comment

More by Karyn Zoldan

Today | Sat | Sun | Mon | Tue | Wed | Thu
Bach St. Matthew Passion

Bach St. Matthew Passion @ Catalina United Methodist Church

Sun., Feb. 24, 3-4 p.m.

All of today's events | Staff Picks

Staff Pick

Bach St. Matthew Passion.

One of the most ambitious musical compositions of all time by the greatest musical genius of all… More

@ Catalina United Methodist Church Sun., Feb. 24, 3-4 p.m. 2700 E. Speedway Blvd.

» More Picks

Submit an Event Listing

Popular Content

  1. 18 Great Things to Do in Tucson This Weekend: Feb. 22 to 24 (The Range: The Tucson Weekly's Daily Dispatch)
  2. Claytoon of the Day: Trump's White Nationalist (The Range: The Tucson Weekly's Daily Dispatch)
  3. All Bets Are On: The Gang Breaks Down Arizona Basketball and UCLA's Coaching Search (The Range: The Tucson Weekly's Daily Dispatch)
  4. Arizona Republic Wins National Award For Charter School Stories (The Range: The Tucson Weekly's Daily Dispatch)
  5. In The Limelight | Katie Haverly Celebrates The Divine Feminine (The Range: The Tucson Weekly's Daily Dispatch)

© 2019 Tucson Weekly | 7225 Mona Lisa Rd. Ste. 125, Tucson AZ 85741 | (520) 797-4384 | Powered by Foundation