Tuesday, June 13, 2006

Two Buck Chuck renegade winemaker

Posted By on Tue, Jun 13, 2006 at 2:29 PM

According to Inc. online:

Fred T. Franzia is the most controversial figure in the U.S. wine industry and also one of the most savvy. By moving in exactly the opposite direction of the industry elite, he has built Bronco Winery into the fourth largest wine company in the United States in case sales: Last year Bronco sold 20 million cases, or 240 million bottles, of wine, $400 million worth. His masterstroke is the cheapest of his dozens of wines—the famous Two Buck Chuck, the fastest-growing label in the history of the industry.

Here, it’s Three Cuck Chuck at Trader Joe’s and still quite the deal. Try the shiraz with a square of bittersweet chocolate for utter sensory decadence.

This is an interesting article as Franzia is no stranger to fiour-letter words, despises $100 bottles of wines and pled guilty to federal charges to defraud and paid a half-million dollar fine. 

Comments

Subscribe to this thread:

Add a comment

Previously in the Range

More by Karyn Zoldan

Today | Tue | Wed | Thu | Fri | Sat | Sun
Burlesque Fitness

Burlesque Fitness @ Floor Polish

Mondays, Wednesdays, 4:30-5:30 p.m.

All of today's events | Staff Picks

Staff Pick

Festival Band's New Year's Eve Dance

Join us at the Tucson University Park Hotel (formally Marriott) for our NYE Dance! We play Tejano,… More

@ Tucson University Park Hotel Dec. 1-Jan. 1 880 E. 2nd Street

» More Picks

Submit an Event Listing

Popular Content

  1. Cinema Clips: The Man Who Invented Christmas (The Range: The Tucson Weekly's Daily Dispatch)
  2. $59 Million Can Focus the Mind, Even If You're Facebook (The Range: The Tucson Weekly's Daily Dispatch)
  3. Laughing Stock: Holly Jolly Edition (The Range: The Tucson Weekly's Daily Dispatch)
  4. The Latest U.S. International Reading Scores Are Flat (The Range: The Tucson Weekly's Daily Dispatch)
  5. Cinema Clips: Lady Bird (The Range: The Tucson Weekly's Daily Dispatch)

© 2017 Tucson Weekly | 7225 Mona Lisa Rd. Ste. 125, Tucson AZ 85741 | (520) 797-4384 | Powered by Foundation