Last week, it was sort of news that a new website Midtown Row was offering to send customers two In-N-Out Double Doubles via overnight delivery for $56. While this sounds incredibly disgusting to me (frozen prepared burgers?), CNBC sports business reporter Darren Rovell gave the shipped product a 6 (with a perfect, fresh burger a 10).
This article appears in Nov 3-9, 2011.
