"Tucson Business Edge is aimed at all businesses, but most especially entrepreneurs and small businesses," said Citizen Editor and Publisher Michael Chihak via e-mail. "Those are most often run by younger adults, so going online with daily information and updates is a most logical approach for us."
It's part of the Citizen's business focus on a Tucson youth push, as illustrated in its "40 Under 40" feature, which focuses on what the Old Pueblo's afternoon daily views as the next generation's 40 most influential movers and shakers.
"We will print an annual 40 Under 40 edition, in August, to support the business community's recognition of young leadership and the top up-and-comers in business, civic and government professions," Chihak said.
"We want to know who is using our Web site," said Chihak, "where they live, how old they are, whether they are male or female."
Chihak claims the registration process takes "one minute at most," although there are probably exceptions, like for the Media Watch columnist for the Tucson Weekly, for whom it took a whopping three times the "most" maximum.
The registration questions are pretty basic: first and last name (the last initial shows up in forum posts), date of birth, then newsletter sign-up options. Deals and Steals (the Citizen's online coupon section) and Business Edge are already checked, although they can be unchecked if the registrant desires.
Additional newsletter options include AM Headlines, Breaking News, Tucson.com golf report and a Wildcat sports bulletin.
"Other (news Web sites) have experienced minor traffic loss in the first month or so, with a normal pace of growth after that," Chihak claims. "We expect the same."
The Arizona Daily Star is expected to implement a far more involved registration procedure in November.
Other Tucson winners: Wade Stai and Scott Kilbury of KOLD for selected Overtime opening skits; Daniel Duncan and David Rio of KUAT for Carnival in Rio; KVOA's Amber Lyon in the General Assignment Reporter category.