Ryan J. Bruce, the current general manager of community radio WFHB in Bloomington, Ind., replaces Larry Bruce (no relation), who split from KXCI in March 2006. Randy Peterson has acted as interim GM since.
"Bruce is a well-qualified individual who brings to the table a host of skills that will prove essential to our continued success and future growth," said Foundation for Creative Broadcasting President David Olsen in a news release.
Bruce will begin his duties at KXCI in April.
"Jennie and I are really good friends off the air," Rogers said. "We have a great chemistry already. It will be great."
The Mountain hopes to spin the pairing in terms of its focus on local radio. Rogers argues there's a trend in the Tucson market of stations moving away from morning shows produced exclusively with the Old Pueblo in mind.
"If you look at the landscape of the market and what a lot of morning shows do, 104.1 (KZPT FM) pipes in their morning show from Dallas. Half of (KMXZ FM 94.9) MIX's morning show is piped in from Denver. JohnJay and Rich (at Clear Channel-owned KRQ FM 93.7) a lot of times do their show from Phoenix since they do both markets now; KFMA (FM 92.1) pipes its show to Reno (Nev.)," Rogers said. "So you have a lot of shows that aren't community based and Tucson friendly, and that's our primary focus, in addition to playing a lot of music."
While morning shows in the market with a local flavor still outnumber shows exhibiting signs of syndication, The Mountain's focus on giving music a local spin is hard to debate. A sizable portion of the Mountain's Triple A (or adult alternative) playlist is comprised from performances recorded at downtown's WaveLab Studio via The Mountain's Studio C features.
Rogers' transition to the morning show means evening DJ Chris O'Gorman is making the move to afternoons. The Mountain will also welcome the return of a familiar name in the evenings: Susie Dunn, who worked at KFMA in the late '90s, will handle those duties.
"She has some major-market experience working in Philadelphia. Now she's a park ranger," Rogers said. "She has that radio bug still and wanted to dip her toe back in the water. We tried to recruit her three years ago. She likes the vibe of the staff and the station. She thinks it's a good fit for her. For us, she brings credibility with her name recognition."
This is Lee's second stint with Clear Channel. She worked for the local radio outlet prior to accepting the KWBA position.