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ALTERNATIVE MAINSTREAM: A young college grad's adventures in mass marketing is detailed in Christopher Wilcha's The Target Shoots First, presented as a fund-raiser for Cinemad Film Magazine.

In this 1998 movie, Wilcha is an alternative-rock enthusiast hired by the Columbia House Record and Tape Club to help launch a whole new niche-marketing division. His new job brings him face-to-face with the contradictory meanings of the term "alternative" once it's embraced by the mass market.

The Oregonian calls Wilcha's film "A funny, sharp-eyed look at cubicle culture, the commodification of punk rock and the angst of a young slacker suddenly invested with corporate responsibilities."

Show times are 8:30 p.m. Friday, 8 p.m. Saturday and 7:30 p.m. Sunday, September 29 through October 1, in The Screening Room, 127 E. Congress. Admission is $5 per show. For information on other Cinemad films showing today through Sunday, call 622-2262.

HOLISTIC PARLEY: Dig into detailed tomes on natural healing at one of Tucson's biggest chain bookstores.

The Holistic Health Book Club is currently digesting Physician by Richard Leviton. They'll gather at 7 p.m. Tuesday, September 3 in Barnes and Noble, inside the Foothills Mall. For information, call 742-6621.

TIMELESS TEMPLE: Get an inside peek at Tucson's landmark Temple of Music and Art with tours hosted by the Arizona Theatre Company.

The venerable Temple was dedicated in 1927, with a grand opening featuring virtuoso violinist Jascha Heifetz. Through ensuing decades, the historic site passed through many hands and served countless purposes, before nearly being demolished in the late '80s. Fortunately, a broad range of organizations--including the Tucson Weekly--combined forces to renovate the beautiful building. It was re-dedicated in 1990, and soon after became home to ATC.

Now theater company docents reveal the Temple's fascinating past and elegant present with free tours offered at 11:30 a.m. nearly every Saturday through April. For exact dates and other information, call 884-8210.

MEMORIES AND MUSIC: America's troubled past is eclipsed by positive rhythms at Nam Jam.

"When Nam Jam started 14 years ago, it was a small group of Vietnam vets just getting together at a reunion," says Mike Brewer, chapter president of the Vietnam Veterans of America. "It was a time of healing from the horror of war, and their purpose was to never have this kind of thing ever happen again. We just wanted to help the veterans of Vietnam to try and put the war behind them."

They'll do just that in fine form now, with a '70s-style musical lineup that includes Four Killer Flats, Steel Ribbon, Creature, and four California bands. There will also be carnival games for the kids, lots of great chow and plenty of beverages, all under balmy October skies.

The free event runs from 10:30 a.m. to 7 p.m. Sunday, September 1 in the Reid Park DeMeester Outdoor Performance Center. Call 578-7558 for information.

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