Loreto Echevarria is LOLOCHIC. Taking a holistic, even spiritual, approach to personal styling, Echevarria offers made-to-order beauty and fashion makeovers from the inside out. Needless to say, this is far from the average cookie cutter salon. LOLOCHIC, more than anything, is about making the client the very best they can be, no matter what the body type, shape or personal style. You don't work within her confines, she works in yours. And that makes all the difference, especially when factoring in Echevarria's budget conscious consultations and advice, which could run from a simple hairstyle change to a full-on makeover. Above all, LOLOCHIC stresses self-love over substance free appearances.