Yoly's Music Shop
2980 S. Sixth Ave., No. 150, 620-0830; 5650 S. 12th Ave., No. 148, 746-1877; www.yolysmusicshop.com
Turns out that Herb Alpert (of Tijuana Brass and A&M Records fame) wasn't actually Mexican at all--he was really a Russian Jew with a terrific idea who made a fortune creating a new and original musical genre with a faux-border theme that people fell for in droves. Like the Baja Marimba Band, the TJB did some great stuff, but it was pretty much all made (and marketed) in America. Mexican music is incredibly wonderful and varied and goes way beyond that SoCal stuff you grew up with. Whether you lean toward Grupo Montez de Durango, Los Tigres del Norte, Jenni Rivera, Chelo Silva, Emmanuel, Banda Tres Rios, Flaco Jimenez or Julieta Venegas and beyond, Yoly's has it.